TraffGen – GLOBAL GAMING BUSINESS PODCAST: Andy Caras-Altas

This week, the GGB Podcast features a discussion with Andy Caras-Altas, the CEO of TraffGen on how his company helps casinos marketing executives track players and reward them appropriately.

Andy Caras-Altas is an experienced gaming executive and founder and CEO of TraffGen, a company set up in 2011 to provide the tools and services required to help land-based clients drive revenue from digital convergence. Using data available from through casino management systems and accumulating meta-data that isn’t captured by those systems using increasingly effective artificial intelligence. Caras-Altas stresses that casino hosts and marketing executives make the ultimate decision with the rich data provided by the TraffGen systems.