“The World’s First
ENABLE YOUR MARKETING TEAMS TO HARNESS THE POWER OF THE HUB
Casinos today have millions of pieces of data gathered from multiple disparate systems. The HUB aggregates all these systems into one easy to use application. Now Casinos can “converge” their Marketing message to maximize revenue from all their revenue sources, Casino, Hotel, Restaurants and more. Through the use of TraffGen’s marketing services, TG will show casinos how to use the data more wisely and what the data really means when it comes to creating customer loyalty and repeat visits.
TraffGen’s the Hub integrates with your property’s CMS, POS, lodging, games, marketing campaigns, social networks, and other customer-facing systems to deliver a single customer point of view.
The Hub’s ability to understand player behavior and emotional sentiment in real-time enables you to take relevant actions, such as targeted communication, promotions and game optimization, all focused on increasing engagement, retention & monetization.
Having all of your data in a single place gives you the opportunity to track player lifecycles, accurately segment your database and deliver targeted marketing messages, increasing your potential for driving revenue business-wide.
The Hub is our unique convergence platform, capable of consolidating your raw data to provide a single customer view.
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