Player Insight Dashboard
Complex data: simplified. Your UI for The Hub
Our Player Insight Dashboard is the user interface for The Hub.
Comprised of a range of analytics & marketing modules, the dashboard is fully customizable dependent upon the needs of your business. This enables us to build a bespoke reporting & campaign management tool that is fully attuned to your specific requirements.
The Player Insight Dashboard’s clear reporting combined with it’s targeted & automated communication capabilities gives you the ability to make quick decisions & efficiently optimize business-wide monetization rates.
Analytics
We offer a wide range of analytics modules as part of the Player Insight Dashboard, enabling you to access detailed customer information across every area of your business. From revenue & marketing campaigns to player engagement & whale management, we enable you to choose the modules best suited to your needs.
- Revenue
Monitor revenue in real-time across multiple products. Track purchase trends across player segments & acquisition channels.
- Engagement
Measure player engagement and drop off across levels and game-types. Optimize configurations & monetization points to drive revenue and increase retention rates.
- Campaigns
Track player acquisition across paid & viral channels to establish ROI. Drill down within each channel to identify the best performing ads & sources. Measure & optimize your social game’s K-factor.
- Whalewatch
Closely monitor the behavior of your most valuable players. Identify VIP purchase patterns and up-sell opportunities to maximize revenue.
- Social Agents
Listen to online communities of players using our Social Agents. Establish what your customers are saying about you, as well as your competitors. Find out who your most engaged social players are & develop brand advocates to aid with player acquisition and retention
- Cross Marketing
Use our cross marketing algorithm to attribute an x-sell score to every customer in your database, identifying the players who are most likely to convert to other platforms or products.
- Emotional Engagement Engine
The Emotional Engagement Engine (3E) is specifically designed to add value to your freeplay site by identifying the players who are most engaged with your brand at any specific time. Track changes in engagement and predict player behavior to identify the best moment to deliver targeted player messages.
Marketing
Our marketing modules allow you to effectively communicate with your customer base using The Hub’s advanced segmentation data to drive targeted and automated messaging in real-time. This enables you to connect with your customers at the perfect moment with the perfect message, maximizing monetization, retention and cross marketing opportunities.
- Reflex Marketing System
The Reflex Marketing System (RMS) allows you to deliver highly targeted messages to players based upon their real time actions. The Hub’s behavioural tagging is used to identify buckets of players and match them to targeted marketing communications. The RMS monitors player behaviour and automatically shows the right message at the right time.
- Datacast
The Datacast module gives you full-control over your marketing communications. From promotional banners, to leaderboards & cross-sell messages, Datacast can drive multiple marketing campaigns simultaneously.