Convergence marketing market leader Traffic Generation today announced that it has signed a new 2-year deal with NYX Gaming Group to provide a range of technology & services for social casino gaming. As part of the deal, Traffic Generation will supply the latest version of its Hub marketing platform to enhance revenue & marketing management in the social casino space.
Blair Albanese, Senior Account Manager NYX Gaming, said “TraffGen’s suite of marketing & player management products are unique and we are excited to deploy them into our social casino business.”
Traffic Generation recently released its latest social casino optimisation toolkits and this will be a key part of the product used by NYX. Additionally, CRM, VIP & campaign management, and social insight modules will be deployed to provide a holistic view of the player across platforms.
“NYX is a rapidly growing market leader in digital gaming and as such we are very proud to have been selected to deploy our products & services into their business. It is a great validation of the innovation we bring to marketing technology across all gaming verticals.”
About TraffGen
Traffgen is at the heart of gaming convergence, providing analytics and marketing technology to clients spanning the social, online and land-based casino sectors.
Traffgen’s unique convergence platform, The Hub, consolidates raw customer data from multiple verticals to provide a valuable single player view. Its detailed reporting and powerful marketing systems empower gaming companies to implement effective player engagement, retention and development strategies to increase business-wide monetization rates.
To find out more about The Hub, please visit https://www.traffgen.com/the-hub/ or contact Andreea Andreica at andreea@traffgen.com.
About NYX
NYX Gaming Group is headquartered in Las Vegas with development out
of Stockholm and Sydney. The group provides market leading content and technology to some of the largest lotteries, casinos and gaming operators across the globe. Through its recent acquisition of Ongame Network Ltd., a real money poker provider since 2001, NYX Gaming Group now offers a B2B poker network in both Europe and the United States. NYX Poker compliments our suite of casino, bingo and lottery games that players can enjoy on desktop, web and mobile. NYX Gaming Group Limited is listed on the Toronto TSX Venture Exchange (TSX-V:NYX).
